Privacy & Information
Privacy & Security
What Kind of Personal Information Do We Collect?
The Legal Bases for Using Your Personal Information
When Do We Collect Your Data?
How and Why We Use Your Personal Data
Sharing Your Data with Third Parties
How does Direct Sports Protect Visitor Information?
Where Your Data May be Stored and Processed
How Long Do We Keep Your Data?
Your Rights Relating to Your Data
Changes to Our Privacy Statement
Direct Sports values your privacy & security
This document explains our policy regarding any personal information you might
supply to us when you visit this site. Our goal is to protect your information
in accordance with the high standards required by data protection legislation
including the General Data Protection Regulation and the Privacy and Electronic
Communications Regulations. Keeping
in line with your right to privacy, and you right to understand and control how
your personal data is used, we do not and will not sell your data to a third
party and will always keep it safe and secure.
What Kind Of Personal Information Do We Collect?
Information You Provide To Us Yourself
We collect information that you
voluntarily provide to us including:
Your shopping preferences and order history
Details of your communication with our Customer Service
Representatives., e.g. if you contact us with regards to your order, either by
telephone or email, as well as any feedback you provide to us, or share via a
Your marketing preferences
Your product and service reviews
Your identifier on social channels when you contact us
via such platforms
Information We Collect Automatically
We automatically collect
information as and when you use our website, including:
Operating system and version
Your web browser, version and device
We may also collect information about you using cookies.
For more information on our Cookies Policy, please see below.
The Legal Bases For Using Your Personal Information
As an example, when you opt to
receive our newsletter by email or where we process your personal information on
the basis of your consent we will collect your data. You can withdraw that consent at any
time, please see our Contact Us page on how to do so.
We will use your data to fulfil
your order and our contractual obligations to you. For example, we will collect
your name and address details and forward them on to Royal Mail and our Couriers
to enable them to deliver your order to you.
We may need to collect, process and in some specific
situations, share your data to enable us to comply with our legal obligations
and regulatory requirements e.g. in relation to HMRC regulatory requirements or,
when necessary, sharing information with Crime Prevention Agencies to prevent
Where applicable, we may use your
personal information to pursue any legitimate interests that might reasonably be
expected as part of running our business.
For example, we may use your contact details to send you direct marketing
about similar products and offers which may interest you or use your purchase
history to send you personalised and relevant offers.
We will always ensure
our legitimate interests are in keeping with your rights, freedom and interests
as an individual. We will only exercise any such
legitimate interests when this does not materially impact on your rights,
freedoms and interests. Where we process your data based on our legitimate
interests, you have the right to object at any time.
You can unsubscribe from these
communications at any time by contacting us at
When Do We Collect Your Data?
When you create an online account
When you access our website
When you place an order with us on the website
When you contact us via telephone, email, post or on
When you actively opt to receive our newsletter
When you actively sign up to a social promotion
How And Why We Use Your Personal Data
To Deliver Our Service
We will use your name, address and contact details and
share these with our couriers to process and deliver your order.
We will use your email address to send you emails such
as your order confirmation and delivery updates.
We will record your order history to in the event you
need help with an ongoing or new order, including delivery and contact details,
product and size details, and dates.
We will store details of any interactions you have with
us via telephone, email, post and social media platforms to enable us to deliver
the best possible service and to assist you with any purchases, queries or
For Direct Marketing
On occasion we will send our existing customers details
of similar products and offers by email on the basis of our legitimate interest
and in accordance with the requirements of Privacy and Electronic Communications
Regulations. You are entitled to opt out of receiving marketing messages from us
when you provide us with your personal information and at any time thereafter.
To unsubscribe, please contact us by email at
When you actively Register and consent to receive our newsletter via our
Register page on the website, we will use your personal information to send you
our latest new product releases, news and offers by email. You can withdraw your
consent and opt out of receiving our newsletter at any time by emailing us at
Collection of Personal Information
When you engage in certain activities on this
site, such as registering, ordering products, Direct Sports may require that you
provide us with personal information, such as your name, mailing address, e-mail
address, and other personal identifying information. When ordering products on
the site, you may be asked to provide a credit card number.
Direct Sports collects this information in order
to record and support your participation in the activities you select. If you
order a product, for example, the information is used to mail to you the items
ordered and to provide you with any benefits that may be made available to
registered users. If you enter a contest, information is collected to qualify
the entry and contact you regarding the contest or prize awards. Direct Sports
also uses information that you provide as part of our effort to keep you
informed about special offers, and other Direct Sports products and services.
Direct Sports recognises and appreciates the
importance of responsible use of this information. If you do not want the
information you provide to Direct Sports to be used to inform you of other
products and special offers from Yonex at Direct Sports, and you indicate this
preference when you provide the information to us, we will honour your
Your personal information is password-protected
to prevent unauthorised access to it. We recommend that you do not divulge your
password to anyone.
When you visit Direct Sports, you can surf the
site anonymously and access important information without revealing your
identity. However, in order to provide a better service, we may use "cookies" to
track your visit.
A cookie is a text-only string of information
that a website transfers to the cookie file of the browser on your computer's
hard disk so that the website can remember who you are.
A cookie will typically contain the name of the
domain from which the cookie has come, the "lifetime" of the cookie, and a
value, usually a randomly generated unique number.
Two types of cookies are used on this website:
Session Cookies - which are temporary cookies
that remain in the cookie file of your browser until you leave the site
Persistent cookies - which remain in the cookie
file of your browser for much longer (though how long will depend on the
lifetime of the specific cookie).
Cookies can help a website to arrange content to
Cookies cannot be used by themselves to identify you.
Find out more about cookies:
Information we collect.
To allow you to carry information across pages
of our site and avoid having to re-enter information.
Within registration to allow you to access
To apply discounts dependant on your point of
entry into the site.
To allow you to maintain a shopping basket.
To help us recognise you as a unique visitor
(just a number) when you return to our website and to allow us to tailor content
to match your preferences. This also prevents you from having to 'Log In' every
The cookie cannot be read by a Web site other
than the one that sent the cookie.
You have the ability to accept or decline
cookies by modifying the settings in your browser. However, you will not be able
to use all the interactive features of our site if cookies are disabled.
Reviews and Feedback
We may use your email address to
contact you after you have received your order to request your feedback on your
product and overall service from us.
Should you choose to leave a review, this will be displayed on our website. You can request this is removed at
any point by contacting us by email at
Please be advised you DO NOT HAVE to leave a review.
We may also contact you with
regards to leaving a review via a third party website, Trustpilot. Should you choose to do so, your
profile information and review will be displayed on their website. You can remove your review at a later
date by logging in to your Trustpilot profile and choosing to delete the review.
We use profiling to enable us to get to know our
customers better and to personalise our services to help us to only send
messages which are of interest and relevance to you. We do this in relation to
our legitimate interest to understand our business and to tailor our offers and
services accordingly –
and so that we don’t waste your time with offers and
products that aren’t of interest or relevance to you. We may make use of
additional information about you that is available from external third party
sources to help us do this effectively. You have the right to object to
profiling for direct marketing purposes at any time and can do so by emailing us
Sharing Your Data With Third Parties
WE DO NOT AND WILL NOT SELL YOUR DATA TO THIRD PARTIES.
Where necessary we will share your
data with trusted service providers who will process your data on our behalf.
For example, we will share your data with Royal Mail and our Couriers to allow
them to deliver your order, to our payment providers who will process your
payment and screen the transaction for fraud, to our email provider to send
emails to you or with other professional contractors and service providers where
it is deemed necessary, to help us to run our business.
We pride ourselves on our close
relationships with our suppliers and service providers to ensure your data is
protected and secured in accordance with the high standards required by data
protection legislation and the guiding principles of this privacy statement. Our
May only process your data strictly for the exact
purpose specified by us.
Will only receive the minimum personal information
required to perform that function.
Must secure your data in accordance with data protection
Must delete or make anonymous all data should in the
event we stop using their service, subject to regulatory requirements.
Are subject to the same high standards outlined in this
How does Direct Sports Protect Visitor Information?
Direct Sports has a committed Security Policy.
Direct Sports implements a number of sophisticated security measures to ensure
the safety of any personal information provided. The information is contained on
a secure server, which is accessible only by a limited number of employees who
have authorised access rights to such information. All sensitive and credit card
information supplied by any visitor to us is transmitted via Barclaycard. SSL is
commonly-used for managing the security of message transmission on the Internet
through public-and-private key encryption and a digital certificate that
establishes your credentials when doing Internet business or other on-line
transactions. When you are asked to enter any personal details or credit card
information the web site will be secure. This is easily identifiable by an icon
in the bottom of the browser window resembling an unbroken key or a closed lock.
SSL ensures that the information being sent is secure. Your card number will be
encrypted and replaced by a unique transaction reference number. Direct Sports
uses online bank secure servers and does not hold any customer card details on
any Direct Sports server at any time.
How Long Do We Keep Your Data
We store your personal
data for the length of time that you hold an account with us or for as long as
is necessary to provide our services, resolve disputes, comply with regulatory
requirements and is otherwise necessary to allow us to conduct our business.
We store your data
for 6 years plus current for accounting and product warranty purposes, from the
point of your last purchase with us.
Your Rights Relating To Your Data
It is important to us that you
understand and can control how we use your personal information. You have and
may exercise the following rights with regards to how we use your data,
The right to know how we use your data, as has been
outlined in this privacy statement.
The right to access your data. You have the right to
request of a copy of the data we hold about you. You can do so by emailing us at
We will respond to any such request
within 28 days.
The right for the data that we record about you to be up
to date and accurate – and the right to amend any information we hold about you
that is incorrect. You can update your personal details via your online account
with us or by contacting our customer service team at……. In some circumstances
you can ask us to remove, block or restrict the personal information we hold
about you or to object to ways in which we are using your personal information.
In addition to this, where we are using your personal information on the basis
of your consent, you may withdraw that consent at any time. Where we use your
personal information based on our legitimate interest, you have the right to
object at any time. For help and more information, please contact
The right to make a complaint with
your Data Protection Regulator.
Within the UK, this is the Information Commissioner’s Office which can be found
Changes To Our Privacy Statement
Please note we may update or amend this statement from
time to time to ensure we are compliant with new data protection legislation and
where necessary to reflect any changes in our policy or customer feedback. Where
there are important changes to this policy we will notify you via a specific
policy update notice on our website. We recommend that you review this statement
regularly to remain up to date on how we are using your data.
Direct Sports is the Data
Controller when you visit our website and use our service. Please contact us at
Have any questions or would like to express any concerns
about how we use your data.
Would like to exercise your rights as outlined in this
Would like to make a complaint or give us any feedback